Welcome.

We've been building RxTerminal quietly for a while now. Today, we're starting to share more of what we've learned along the way.

RxTerminal is a self-service kiosk and queue management platform built specifically for UK pharmacies and healthcare businesses. It lets patients check in at a touchscreen kiosk — or online  before they arrive — gives staff a live queue dashboard, and helps managers promote services at  exactly the right moment in the visit.

The goal is simple: less time managing the counter, more time on the work that actually matters. And for patients, more autonomy over how they want to interact with your organisation.

I'm a registered pharmacist. I've been qualified for two years, and worked as a dispenser across many different pharmacies for years before I ever graduated. I've used different PMR software,  different ways of working, and spent time in hospital settings too. Safe to say — I've seen a lot.

One thing I kept seeing: managers pushing for more services, head office sending targets, staff expected to upsell on every patient through the door. But anyone who's worked in a pharmacy knows how difficult that actually is in practice. When the counter gets busy, a blood pressure check is the last thing on anyone's mind.

The most common moment for recommending a service is when a patient is on their way out — prescription collected, mentally checked out, ready to leave. A lot of missed opportunities.

I'll be honest: I've never been a natural salesperson. I always struggled to recommend services to  patients who would genuinely benefit from them. An application like RxTerminal has been in the back of my mind for a long time.

There's another layer to it too. Not all staff know the eligibility criteria well enough to confidently recommend a service. Patients arrive asking for something they may not even qualify for, and there's no easy way to check in the moment, unless the pharmacist is constantly bombared with questions on top of their busy worklaod. 

And then there's the generational shift. The modern pharmacy patient increasingly expects self-service. The same generation that orders McDonald's on a kiosk isn't going to feel entirely at home in a pharmacy that only operates over the counter. Pharmacies need to evolve.

That said — we haven't forgotten our older patients. RxTerminal is designed to accommodate everyone. A younger patient can join the queue from their phone. Someone without their phone can use the in-store kiosk. An older patient can speak to a colleague at the counter. Every pathway leads to the same place.

When a patient checks in — whether via phone, kiosk, or counter — RxTerminal knows what services they might be eligible for based on what they've come in for. Staff no longer need to rely on memory or try to catch someone on their way out the door. The system surfaces the right opportunity at the right moment, automatically.

For staff, it means less cognitive load. The live queue dashboard shows who's waiting, what they're in for, and what services could be offered — all in one place.

For managers, it means better visibility over service uptake, fewer missed targets, and a way to grow service offerings without placing the full burden on frontline staff.

For patients, it means a smoother visit — and for those who prefer it, a more independent, self-directed experience.

This blog is where we'll share updates, behind-the-scenes context on how RxTerminal is built, and lessons from building a niche healthcare product from the ground up. If you've worked in pharmacy — or you're building something in a similar space — hopefully some of it is useful.

If you want to learn more, get in touch.

Thanks for reading.